Privacy Policy

1. Information We Collect

a. Personal Information You Provide

When you fill out forms on our Site (e.g. contact form, newsletter sign-up), we may collect:

• Full name
• Email address
• Company name
• Job title
• Phone number
• Any other information you voluntarily provide

b. Personal Information You Provide

When you visit our Site, we may automatically collect certain data through cookies or similar technologies, such as:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referring website addresses

2. How We Use Your Information

We use your information for the following purposes:

• To respond to inquiries or contact requests
• To send relevant firm updates, newsletters, or invitations
• To improve the functionality and performance of our website
• To analyze usage trends and user behavior
• To comply with legal or regulatory obligations

We do not sell or rent your personal information to third parties.

3. Legal Basis for Processing (for EU/UK Residents)

If you are located in the European Economic Area (EEA) or UK, we process your data under one or more of the following legal bases:

• Consent – when you opt-in to communications
• Contract – when your data is necessary to fulfill a request
• Legitimate interests – to operate and improve our Site or provide business communication
• Legal obligation – to comply with applicable regulations

4. Data Sharing

We may share your information with:

• Trusted third-party service providers (e.g. newsletter platforms, analytics tools)
• Regulatory authorities or law enforcement when required by law
• Internal team members or global affiliates for business purposes

5. Data Retention

We retain personal data only as long as needed for the purposes outlined in this policy, or to comply with legal and regulatory requirements. When no longer needed, your data will be securely deleted.

6. Cookies & Tracking Technologies

Our Site uses cookies to enhance your experience and track website analytics. You can manage or disable cookies through your browser settings.

Types of cookies used:

• Essential cookies: enable site functionality
• Analytics cookies: help us understand how users interact with the site

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction or deletion of your information
• Object to or restrict processing
• Withdraw consent at any time
• Lodge a complaint with a data protection authority

To exercise any of these rights, please contact us at info@merchant-edge.com

8. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse.

However, no system is completely secure. We encourage you to take care when sharing personal information online.

9. International Data Transfers

As a global firm, we may transfer your personal data to countries outside your home jurisdiction. These transfers will comply with applicable data protection laws, including using standard contractual clauses when required.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

11. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Effective Date.”

12. Contact Us

For questions or requests regarding this Privacy Policy, please contact:

Merchant Edge
info@merchant-edge.com

1 202 787 1044
Washington, D.C. | London | Kuala Lumpur | Beirut